85+ years of combined experience
The Team
Seth Herman
Co-Founder
30 years in adult beverage, including 15+ at Diageo as National Director of Quality for Guinness. Since 2012, he has led commercial growth for SweetWater, Creature Comforts and IndieBrew.
Chris Herron
Co-Founder
24 years in sales and finance. Former FP&A Director at Diageo, Co-Founder and CEO of Creature Comforts and Vice-Chairman of the Brewers Association. Now CEO of Climbing Kites.
Joe Johnson
Partner
15 years in adult beverage, focused on chain partnerships and growth. Former VP of Chains at SweetWater Brewing. Now scaling startups and regional brands across RTD, beer and THC.